content
The State of Saga
Project
Brand Identity & App Design
Duration
1 Week
Role
UI/UX & Brand Designer
Context
NID Graphics Design
Curate Your Content,
Cultivate Your Comfort
Content is a holistic wellness app built on the principle that what we consume has a profound impact on our mental and emotional state.
Word Chosen:
Content / Contentment
"Content" is a mobile application that provides content for Mental health issues in the form of Podcasts and Blogs.
State of Peaceful Happiness
Contentment and emotional wellbeing
Digital Information
Curated wellness content made accessible
Brand Values
Minimal
Serene
Inclusive
Visual Identity & Logo Design
Logo Story
Tilted head
Mental health
Semicolon
Awareness
Typing indicator
Ready to share
Final Logo
Content
Insights of Survey
A study by the University of Pennsylvania found that limiting social media usage
A study by the Journal of Child Psychology & Psychiatry found that increased social media use
58.3%
individuals spend 3-5 hours daily on social media platforms.
54.2%
believe that social media impacts their mental health.
66.7%
consider discussion platforms beneficial for mental health support.
Content Consumed on Social Media
Blog & Podcast Interest
Over 60% of individuals express interest in reading blogs and listening to podcasts about mental health.
Popular Mental Health Apps
Aisha Sinha
Age: 32
Status: Single
Education: Marketing Coordinator
Location: Bengaluru
Background
Aisha is a marketing coordinator living in the bustling tech hub of Bangalore. She has a dynamic, extroverted personality and thrives on the constant connection and stimulation that social media provides. She grew up in a middle-class family in New Delhi, where she often felt the pressure to curate an image of success and happiness on her online platforms.
Personality
Favorite Apps
Current Feelings
Stressed | Anxious | Demotivated
Goals
- Develop healthier, more intentional digital habits that support her overall wellbeing
- Curate a feed of content that is uplifting, educational & conducive to personal growth
- Cultivate a greater sense of inner peace, balance & emotional resilience
Frustrations
- Feeling trapped in a cycle of mindless scrolling & passive consumption of content that leaves her feeling drained & dissatisfied
- Experiencing the adverse effects of digital distraction on her ability to focus and be present in his personal and professional life
Needs
- Personalized recommendations & content suggestions based on his interests & progress
- Carefully curated selection of content across wellness-focused categories such as mental health, personal growth, mindfulness & work-life balance.
Understanding the User
says
- "Social media is an essential part of my job - I have to be active and engaged on all the platforms."
- "My friends and followers seem so happy and successful. Why can't I be like them?"
- "I should be posting more often to stay relevant and get more likes/comments."
- "I know I should take a break from social media, but I just can't seem to disconnect."
thinks
- "I'm constantly comparing myself to the perfection I see online. Why am I not good enough?"
- "All this time spent on social media is making me feel anxious and depressed. But I can't stop."
- "If I'm not active on social media, people will think I'm irrelevant or falling behind."
- "There has to be a way for me to use social media in a healthier, more purposeful way."
does
- Spends countless hours scrolling through and engaging with content across multiple social media platforms.
- Carefully curates and edits her own social media posts to present an idealized version of her life.
- Seeks out validation and approval through likes, comments, and shares on her social media content.
- Secretly searches for resources and support to help her develop healthier digital habits.
feels
- Anxious & overwhelmed by the pressure to maintain a curated online persona.
- Inadequate and ashamed when comparing her life to the highlights she sees in others' feeds.
- Frustrated and guilty about her inability to limit her social media usage and detach from the negative impacts.
- Confused and conflicted about her reliance on social media for both personal and professional needs.
Market Landscape
Calm
Pros
Wide meditation range
Celebrity partnerships
Cons
Limited free content
Premium required
Headspace
Pros
Science-backed
Personalized tracks
Cons
Lacks depth
Gamified approach
Your Dost
Pros
Professional counseling
Anonymity
Cons
Limited free services
Subscription needed
Wysa
Pros
AI chatbot
CBT techniques
Cons
Text-based only
Lacks human touch
App Structure & Flow
Explore Categories
Breathing Exercises
Guided breathing techniques for relaxation and stress relief
Articles & Blogs
Curated content on mental health topics
Podcasts
Audio content for mental wellness and growth
Sleep Music
Soothing sounds for better sleep quality
The Final Design
Key Takeaways
Brand Identity
Developing a clear and impactful brand identity through the logo design process reinforced the importance of purposeful visual communication.
Content Strategy
The project highlighted the importance of a well-crafted content strategy aligned with the product's core mission and user needs.
Continuous Iteration
Understanding and articulating the brand's purpose helped establish a strong identity that resonated with users' aspirations.
